Firms Combine Purchase Intent and Tech Install Data

US technology publisher TechTarget and B2B big data firm HG Data have partnered to provide sales and marketing teams with access to combined purchase intent and technology install data.

Through the deal, HG Data's install data will be added to TechTarget's Priority Engine purchase intent insight platform, which offers real-time access to ranked accounts and named prospects who are actively researching tech purchases in specific markets. The combination will enable marketers to identify live accounts and prospects based on types of technologies installed; find out what is installed and when specific buying teams are considering a change, so as to target at the right time.

Michael Cotoia (pictured), TechTarget CEO, comments: 'By further enriching our clients' understanding of their audiences with HG Data's comprehensive technographic data, this partnership delivers additional targeting precision, orchestration insight and messaging guidance to drive ROI and pipeline contribution'.

Web sites: www.techtarget.com and www.hgdata.com .