Former Brunswick Insights Leader Joins Leidar

International communication consultancy Leidar has hired former Brunswick Research exec Phil Riggins to lead its Brand and Reputation practice, whose approach combines opinion research, digital analytics and campaign methodologies.

Riggins (pictured) previously co-led Brunswick Research, the Insight practice at PR and communications firm Brunswick Group. Before this, he was EMEA Director of APCO Insight, the polling and research division of APCO Worldwide; and MD, Europe for KRC Research, Weber Shandwick's opinion research arm. Earlier in his career, he held senior roles in his native US, working for SWR Worldwide and the State Department.

CEO Rolf Olsen comments: 'Leidar is founded on the idea that brand and reputation go hand in hand, and we are delighted to strengthen our insight and strategy consulting with such a highly regarded international expert as Phil. His experience in all aspects of reputation and issues management fits our focus on providing clients with the best advice as they chart their course'.

Web site: www.leidar.com .