| |
Growth Funds for Market Logic
Berlin, Germany-based insights-driven marketing software business Market Logic has raised EUR 45m in a round of funding, which it will use to accelerate company growth.
 Market Logic, which also has offices in Chicago, helps users manage research, share knowledge, structure and personalise reporting, capture agency data, and monitor markets and competitors. Its Insights Platform is powered by cognitive computing, to generate insights and learn continuously from research and data, and these insights can then be applied across the marketing and innovation process.
The firm's new funding round comes from GENUI, Summit Partners, and current investor Sycamore. CEO and founder Kay Iversen (pictured) comments: 'Rapid adoption of our platforms by leading brands confirms that marketing executives are hungry for better ways to ensure market and consumer knowledge is systematically used in innovation and brand building decisions. We believe the new partnership with GENUI and Summit and the investment capital they provide will help accelerate Market Logic's significant advances in the realm of cognitive computing, to ensure that insights are accessible and engaging for marketers to use.'
Web site: www.marketlogicsoftware.com .
|
