Ipsos Re-Hires Madabhushi for New Innovation Role

In New York, former Ipsos Connect exec Lakshmi Madabhushi has re-joined the group in its Ipsos Marketing division, in the newly created role of Chief Innovation Officer.

Ipsos Marketing focuses on helping clients identify business opportunities, innovate and position their brands. Madabhushi (pictured) joins after nearly six years at Nielsen, latterly as SVP Consumer NeuroScience, responsible for leading global innovation. Before this, she worked for NeuroFocus as Senior Partner in Consulting, prior to Nielsen's acquisition of the company. During her career, Madabhushi has also been VP at Nielsen-owned BASES, Head of Marketing Sciences at Kantar Millward Brown, and held senior positions at Ipsos Connect (previously known as Ipsos ASI) between 2002 and 2006.

In her new role, she will be responsible for building new platforms to accelerate the uncovering of consumer insights. Lauren Demar, Global CEO, Ipsos Marketing Quant, said: 'The market research industry is transforming at lightning speed. Ipsos' ambition is to be at the forefront of driving this change; we will continue to develop innovative approaches that will disrupt the market and deliver faster and better solutions to our clients. Lakshmi brings extensive experience across a range of market research methods, capabilities, and technologies which uniquely positions her to catalyze the development of our game-changing solutions'.

Web site: www.ipsos.com .