Hotspex Relocates Dorr for European Expansion

Toronto, Canada-based employee-owned research firm Hotspex has promoted Michael Dorr to the position of MD of its UK business, responsible for establishing an office and building the company's brand in the UK and Europe. He takes up the new role next month.

Hotspex applies System 1 implicit and System 2 explicit measurement to uncover the conscious and non-conscious drivers of consumer behavior; then uses marketing science to apply this to accelerating brand growth. The firm also boasts consumer panels with access to more than four million households in over 40 countries.

Last year, Hotspex hired former Interbrand / Harris Interactive exec Aron Galonsky to lead its expansion into the US. Now Dorr (pictured) will be relocating to London to take up his new position, after nearly seven years with the company and a year as a member of its Executive Team. Earlier in his career, Dorr worked for Fresh Intelligence as Director of Research, and Air Miles Reward Program as Manager - Consumer Insights.

CEO Shane Skillen comments: 'We have identified the UK as a strategic market for Hotspex, and we already have an impressive breadth of clients there. Plus being in the UK means we can better serve our global clients based throughout Europe. I can't think of anyone better than Michael to take on this venture. He has a track record of growth and leadership at Hotspex that is very inspiring'.

Web site: www.hotspex.com .