Funds Put Fresh Energy into Samba

US-based audience analytics firm Samba TV has secured another $30m of funding, earmarked for international expansion and the launch of 'a variety of transformative products in the media and advertising industry'.

The Series B round was led by Union Grove Venture Partners and followed by others including Disney, MDC Ventures, Time Warner and Interpublic Group. The last of these made an undisclosed minority investment in Samba TV in April 2015.

The firm embeds its software in smart TVs and maps it via set-top boxes to more than a billion connected devices, to offer consumers a means to discover and watch their choice of shows, while giving brands a 'holistic view' of cross-platform consumption and allowing them to TV-synchronize their digital ads.

CEO and co-founder Ashwin Navin (pictured) says the company has seen 5,000% revenue growth over the last three years and comments: 'We raised this growth round with a specific strategy to further expand the Samba TV Audience Platform to major media markets across the world and continue our trajectory of growth and rapid innovation'.

Greg Bohlen, Partner at Union Grove Venture Partners, says the Samba team 'has what it takes: ground breaking technology, strategic vision and a track record of relentless execution'.

Headquartered in San Francisco, with offices across the USA and Europe, the firm is online at www.samba.tv .