Mindseye Hires Alexander for Custom Research Role

In the US, boutique firm Mindseye Research Group has appointed former Invoke Solutions exec Kathy Alexander as Vice President, focused on designing custom solutions to optimize brand development, marcoms, audience targeting, and new concept introduction.

Mindseye offers a full suite of customizable research solutions, while also incorporating techniques such as System 1 approaches, to uncover consumers' unconscious, emotive associations with brands and products. Alexander (pictured) joins with more than twenty years' customer research experience. Most recently, she led online specialist Invoke Solutions' Media & Entertainment practice, having previously run her own media research consultancy, Beagle Insight; and served as Chief Strategist, Television Research at Screen Engine. Earlier, she was SVP at C&R Research, and an Associate at Marshall Cohen Associates.

Commenting on the appointment, Mindseye President Leslie Gunner Losh stated: 'Kathy's focus on designing custom approaches that get to the heart of complex research questions is an excellent fit with our approach. Unlike many larger firms where research activity is passed down to more junior analysts, we pride ourselves on offering clients unique solutions crafted by senior-level consultants'.

Web site: www.mindseyeresearch.com .