Toluna Adds 'Hyper-Targeting' to QuickSurveys Suite

Toluna has enhanced its QuickSurveys suite, with users now able to select from more than 200 'hyper-targeted' demographic and profile audiences.

Toluna combines the 'world's largest social voting community' of more than 13 million members across 68 countries with a comprehensive digital research survey and analytics offering, and says its QuickSurveys suite provides twice as many parameters as other DIY survey platforms.

Users of the suite, which has been continually enhanced since its launch more than eight years ago, can now create custom bands, complex and nested quotas, manage respondent sources and prioritize respondent attributes in a hierarchical fashion. For example, the firm says, they might target in real-time expectant mothers looking to purchase a car in the next 6 months; smartphone owners who have a dog and live in Boston; or high net-worth individuals who are older than 65 and use Facebook.

Phil Ahad (pictured), SVP, Digital Products comments: 'As brands encounter an increasingly competitive landscape, marketers and market researchers are challenged with gaining unique insights into their target audience... The enhanced Toluna QuickSurveys digital platform equips customers with unparalleled respondent targeting capabilities, reducing the turnaround time for many surveys from days or weeks to hours, all this within budget'. CEO Frédéric-Charles Petit adds: 'We are digitalizing the generation of insights to help our clients conduct their research at the speed of business decisions. In our hyper-connected world, we are providing hyper-targeted research in real time'.

Toluna has 21 offices in Europe, North America, Asia Pacific and MENA, and is online at www.toluna-group.com .