comScore Expands MMX and Mobile Metrix in Malaysia

comScore has rolled out an expanded version of its MMX Multi-Platform and Mobile Metrix in Malaysia, with the introduction of mobile consumer panel data.

Mobile Metrix uses comScore's Unified Digital Measurement (UDM) solution, combining passive on-device measurement via mobile panels with census data, to provide insights into mobile media usage across apps and mobile browsing. The MMX Multi-Platform builds on the company's Mobile Metrix, MMX and Video Metrix services, and gives viewing figures for 'traditional' and mobile-optimised web pages, mobile/tablet apps and video content.

comScore has now added Android mobile panel data for measurement of mobile audiences in Malaysia, to report on visitation, engagement and demographics, including new segments for age and gender.

Joe Nguyen (pictured), SVP, Asia Pacific, explains: 'The introduction of mobile panel data is an important development in advancing digital audience measurement in Malaysia. As smartphones and tablets play an increasingly significant role in consumers' lives, robust, unduplicated measurement across platforms and devices is critical for media buyers and sellers to plan and optimise their digital strategies. We have received strong support from the media and advertising industry in Malaysia, and continue to be committed to delivering quality solutions to the market'.

Web site: www.comscore.com .