Partners to Analyse Signage Viewing

UK-based digital signage company Signagelive has partnered with computer vision specialist AdMobilize, to deliver real-time audience analytics and dynamic creative capabilities.

AdMobilize's technology is used to provide the DOOH (digital out of home), OOH (out of home), and retail industries with audience measurement and computer vision solutions such as face detection, vehicle recognition and crowd analytics. Its analytics platform will now be used to uncover data to understand the attention, demographics and emotions of viewers engaging with networks powered by Signagelive. According to the latter's founder and CEO Jason Cremins, the service will be rolled out across his firm's partners and 1,800 digital signage networks using the platform.

Mike Neel, Global Head of Marketing/Sales at AdMobilize, adds: 'The demand for audience measurement and visual analytics for digital signage has reached a tipping point, and our technology allows it to be highly scalable. We believe our combined effort will make utilizing these solutions more practical and effective for networks. The ultimate goal is to provide insights that positively impact their digital signage solution'.

Web sites: www.signagelive.com and www.admobilize.com .