Bluecore Debuts Segmentation Tool

In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns.

Bluecore's platform analyzes terabytes of behavioral data to create audience segments. The new Audience Insights solution provides access to a dashboard through which users can visualize how a specific audience segment is predicted to engage with a promotional or marketing campaign. Using the tool, marketers and their digital and customer retention teams can observe trends and opportunities within specific consumer audiences; made possible through a patent-pending integration technology that ingests both customer and catalog data to deliver retail-specific insights. In addition, the tool can be used to highlight how the most valuable customer segments are performing relative to other customer groups.

Specific uses include valuing a particular audience segment; analysing how that audience is engaging with products or with a site; and identifying the most interesting customers.

CEO and co-founder Fayez Mohamood (pictured) comments: 'While digital marketing and CRM teams have access to a wealth of consumer, catalog and commerce data, the process of extracting meaningful insights from any of them remains cumbersome and cost-prohibitive. The foundation of a decisioning platform solves for this by quickly ingesting these massive data sets and generating comprehensive insights in a matter of minutes. Analysis like this would typically require additional manpower, another third-party solution and days - if not weeks - of data analysis'.

Web site: www.bluecore.com .