Community Specialist Verve Launches Innovation Arm

UK-based online communities specialist Verve has launched a dedicated Innovation practice, for businesses seeking customer feedback on product and service design.

Verve was founded at the end of 2008 as a specialist in community panels for research, and has offices in the US, Canada and Romania. The new 'Verve Innovation' division combines its research know-how with its community panels' instant access to customers to give clients access to a 'controlled and collaborative' research environment offering seven-day or 24-hour feedback. Customers meanwhile get a platform to contribute their ideas and perspectives.

Charlotte Paris (pictured), Innovation Director, comments: 'We've seen a profound transformation in the way our clients have to innovate to keep ahead of the curve. This has challenged us to rethink how market research approaches innovation: we have to adapt our ways of working to a greater need for flexibility and collaboration. This doesn't only mean faster insight delivery, but an ability to effectively put the customer and the research expertise at the heart of innovation, in a way that works for all stakeholders'.

Web site: www.addverve.com .