Expansion Funds for Shopper Insights Firm POSpulse

In Germany, crowd-sourced shopper insights provider POSpulse has raised EUR 3m in a Series B round of funding, which it will use to roll out its products to additional international markets.

Founded and led by Dominic Blank (pictured), the Berlin-based firm provides access to a panel of mobile shoppers and offers a proprietary app, 'ShopScout', through which real consumers act as 'scouts', giving feedback on product concepts, shop design and customer satisfaction in both online shopping and brick-and-mortar stores. Last year, the firm expanded to Italy, Spain, Poland and the Czech Republic.

The new round of financing was led by Paul Kraut, former MD of toy manufacturer Schleich, and moebel.de founder Robert Kabs, with his company Follow the Rabbit Ventures. It adds to the EUR 2m Series A round raised in 2016, and a EUR 500k seed round in 2014.

Commenting on the news, Blank said: 'The freshly raised capital will enable our solutions to provide even greater benefit, with shopper insights and benchmarks being automatically displayed on the platform and recommendations for action being presented immediately'.

Web site: www.pospulse.com .