MRC Endorses Adloox Mobile and Video Ad Fraud Tools

Ad auditing firm Adloox has been accredited by the Media Rating Council (MRC) for its measures of desktop digital video viewable ad impressions, mobile web display served ad impressions, and mobile web SIVT (sophisticated invalid traffic).

With offices in London, Paris and New York, Adloox tracks and verifies billions of impressions to help analyse ad fraud and viewability data across the digital market. Its Auditing Index enables ad agencies, trading desks and ad networks to identify problems such as bots and 'nesting' in real-time, helping users optimize their campaigns on the fly. In February, the firm became the first European tech company to be accredited by the MRC for all 30 categories of ad fraud covered by the watchdog.

With this latest announcement, Adloox claims it now has more MRC verification accreditations than the more recognised US vendors. CEO Marco Ricci (pictured) comments: 'The MRC currently sets the most rigorous standards in the world when it comes to ad verification accreditation, so we're extremely proud to be receiving these accolades, especially considering the importance of mobile and video as the fastest growing industry channels today. It's recognition that Adloox isn't just a European champion, but a global leader in ad verification technology'.

Web sites: www.adloox.com and www.mediaratingcouncil.org .