comScore Debuts Data Exploration and Display Tool

comScore has launched a data exploration and visualization platform called MyMetrix Explore, to help clients use consumer data to visualize and understand market trends and opportunities.

The new tool uses data drawn from the firm's Media Metrix Multi-Platform (MMX MP), which provides a comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets. Using MyMetrix Explore, clients can create custom reports using multiple comScore rankings, demographics and trends. They can then change time and geography dimensions, add and move charts as needed, and further explore specific data points to reveal device or demographic details. After identifying relevant metrics, they can build reports by adding, cloning, customizing and arranging those visualizations according to their needs.

Naresh Rekhi (pictured), VP of Product Management, comments: 'As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyze the metrics that matter. That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualize and understand market trends and opportunities'.

Web site: www.comscore.com .