Data Science-Driven Marketing Agency Truideation Opens

In New York, music industry execs Paul Conte and Camus Celli have set up a company called Truideation, offering campaign ideation and creation, and influence marketing, via a partnership with data science platform GRAPHIKA.

Conte and Celli, who were previously part of Nile Rodgers' film and television production company RTG, will tap into GRAPHIKA's social media intelligence services to identify new and relevant audience segments, key influencer communities, ambassadors and brand partners. Using feedback from these groups, Truideation will help clients develop marketing strategies, and provide campaign performance monitoring and back-end analytics.

Commenting on the launch, Celli said: 'Coming from the music production space, we've always been a part of the creative conversation with brands and agencies to help execute brand strategy through music and sound. We're still very active in the music industry, and most of our music industry relationships are stronger than ever due to the data science we provide. We'll always be connected to our history in the music space, but now we're growing and evolving our business in marketing and creative as well'.

Web site: www.truideation.com .