AcuityAds and Acxiom in Data Deal

Targeting firm AcuityAds has partnered with enterprise data and analytics company Acxiom to help marketers improve their media targeting, ad relevancy and audience engagement initiatives.

Through the partnership, Acxiom's third-party data will be added to the AcuityAds Programmatic Marketing Platform, to help marketers optimize digital experiences throughout a customer's journey. The firms say they will also work together to educate publishers, brands and agencies about the value of harnessing the additional data now available to them, and the immediate steps they can take to improve current and future campaigns.

AcuityAds CEO Tal Hayek comments: 'This partnership gives our clients access to industry leading third-party data sets, which, when coupled with our self-serve programmatic marketing platform, provides an enhanced audience targeting solution for digital marketing initiatives. A comprehensive data offering is key to executing successful advertising programs as our clients strive to connect intelligently with their most meaningful audiences and drive business results'.

Web sites: www.acuityads.com and www.acxiom.com .