Personalized Content Firm SnapApp Raises $10.2m

Boston-based SnapApp, whose platform is used by B2B marketers to create, publish and measure interactive content, has raised $10.2m in additional funding from its principal investor, Providence Strategic Growth.

Founded in 2011, SnapApp's platform enables marketers to create experiences for their audiences, which can be directly integrated into marketing automation tools without the need for developer resources. Users can gain insights in order to personalize their marketing and engage with prospects.

The Series B round of funding will be used to support SnapApp's growth initiatives, including accelerating product development and innovation, sales growth and potential acquisitions. CEO and founder Seth Lieberman (pictured) comments: 'In a buyer-centric world, marketers need to deliver dynamic experiences that generate real one-to-one conversations with their prospects that accelerate pipeline creation and revenue. SnapApp's platform makes that vision a reality for thousands of marketers who are driving hundreds of millions of dollars in pipeline through interactive experiences on our platform'.

Web site: www.snapapp.com .