Risdall Hires Digital Media and Analytics Leader

In the US, full-service digital marketing agency Risdall has hired Mahmood Khan to lead its Digital Media and Analytics arm.

Founded in 1972 and headquartered in Roseville, Minnesota, Risdall provides a range of marketing, advertising, PR, design, traditional and interactive media, and research capabilities. Khan (pictured) joins from marketing services firm Periscope, where he served as Director of Media and Analytics, leading a team of digital media, paid search and SEO professionals. Prior to this he led international campaigns for clients at outsourced eCommerce solutions specialist Digital River. He is currently a member of the IAB Digital Media Buyer and Planner Certification Program Exam Committee.

At Risdall, Khan will lead data-driven digital initiatives, using his background to build on the firm's digital platform development, digital content marketing and communications, paid engagement, and analytics services. Chairman and CEO Ted Risdall comments: 'We are very excited about Mahmood joining the team. His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter'.

Web site: www.risdall.com .