Borderless Access Adds Asian Panels

Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels.

The two major SE Asian economies join 27 other 'hard-to-reach' global markets where the company already has a presence - these include Kenya and Vietnam, UAE and Saudi Arabia. Panelists are profiled for more than 40 parameters, ranging from demographics to special attributes such as mobile, auto ownership, IT and travel.

Web site: www.borderlessaccess.com .