WPP Buys Brand Strategy and Design Agency Design Bridge

WPP has acquired London-based brand strategy and design agency Design Bridge for an undisclosed sum.

Founded in 1985, the firm offers a range of brand language, communication and experience solutions, along with innovation services, product design, and brand identity analysis. It also has operations in Amsterdam, New York and Singapore, with a further office planned to open in Shanghai, and currently employs more than 400 staff worldwide. Revenue for the year ended 31st December 2016 was approximately £40m.

Design Bridge will remain a distinct and independent brand within the WPP group. Sir William Goodenough (pictured), Executive Chairman of Design Bridge, comments: 'Our next phase of growth will see Design Bridge's unique approach to strategic brand design come alive for more clients and in more parts of the world more often. We are so excited to become a part of WPP, the most impressive creative network on the planet. It will be transformative for our teams' and our clients' ambitions alike'.

Web site: www.wpp.com and www.designbridge.com .