Visual IQ Unveils Marketing Impact Tool

Marketing intelligence firm Visual IQ has launched a platform analysing tactical marketing performance against audience demographic and behavioral attributes.

The 'Marketing Intelligence Platform' allows clients to pinpoint their best-performing marketing based on the people who matter most to their brand, and looks at interactions across digital, mobile and physical environments. The platform links people-based insight with multi-touch attribution (determining the value of each customer touch point leading to a conversion), to help optimize marketing and ad performance by audience segments representing prospective and existing consumers.

Visual IQ said the launch marks the completion of its acquisition of attribution and customer analytics provider Refined Labs. Manu Mathew (pictured), CEO and co-founder, comments: 'By tying marketing performance to audience, our platform provides unprecedented real-time insight into the tactics and experiences that are resonating with different audiences. Marketers can use this insight to optimize spend within and across channels to drive conversions, retention, lifetime value and other meaningful business results'.

Web site: www.visualiq.com .