Ignite-TEK Debuts Passive Customer Feedback Tool

In the US, customer experience tech firm Ignite-TEK has launched a tool called LucidVueCX, to help marketers passively collect customer feedback.

The new SaaS platform can be used to analyze conversations across inbound calls, social media, online reviews, e-mails and texts, and summarize positive or negative trends. It uses natural language processing technology to aggregate and analyse both structured and unstructured conversations from across channels, and pull them into a single, mineable dashboard.

Michael Ferzacca (pictured), CEO of Ignite-TEK, comments: 'LucidVueCX changes how customer experience-minded companies gather customer satisfaction feedback for their brands. While historically this type of feedback has been collected via polling, outbound surveys or focus groups, our platform provides brands with the ability to analyze aggregated feedback from every contact or post without annoying questioning of consumers'.

Web site: www.ignite-tek.com .