Expanding DoubleVerify Hires German Leader

DoubleVerify, which provides digital media measurement software and analytics, has appointed Olaf Mahar as MD of its operations in Germany.

Mahar will be based in Berlin, and will lead regional sales and marketing efforts across Germany. He brings eighteen years of experience, most recently for a leading ad tech provider where he led sales operations in Germany, Austria, Switzerland, the Nordics and Eastern Europe. Earlier he was CEO of Hamburg-based VoodooVideo AG, and a founder and Managing Partner at online media agency pilot 1/0 GmbH.

DoubleVerify President and CEO Wayne Gattinella comments: 'The ability to deliver digital advertising transparency across every market and platform is critical for ensuring complete brand safety and the need is particularly acute for our customers serving ads in Europe. Olaf's experience and leadership skills will be beneficial in our efforts to expand our reach to customers across the region'.

Web site: www.doubleverify.com .