Carr to Drive Client Transformation for ZappiStore

Automated MR technology company ZappiStore has appointed former Millward Brown exec Jared Carr as its new VP of Strategic Client Transformation.

Carr's experience includes six years at Lieberman Research Worldwide, and seven at Millward Brown / Kantar from 2010 onwards. In his new role, based in the US, he will work closely with key clients to help transform their processes, and liaise closely with them to ensure they get high quality results.

Founded in 2013 and boosted a year ago by £12m from Amsterdam-based venture capital firm Prime Ventures, ZappiStore has over 160 people in six offices across the globe. CRO Ryan Barry says of the latest hire: 'Passionate about the future of marketing, Jared brings in a strong background in analytics and a hunger for technology. We are excited to have his involvement in fuelling our technology to help us lead our clients to adopt better insights processes and continue to innovate in ways that truly add value'.

Web site: www.zappistore.com .