Voxpopme Launches Qual Tool for Diary Studies

UK-based video insight specialist Voxpopme has launched an app-based qualitative solution called Moments, for use in diary studies.

Founded in 2013 by Dave Carruthers and Andrew Barraclough, Voxpopme offers an app collecting consumer feedback on brands in the form of video responses direct from mobile phones, and including a sentiment analysis feature. The firm is based in Birmingham, with additional offices in the US and Australia.

Moments, which is available for iOS and Android, has been designed to help consumers respond to questions and tasks through videos recorded across any number of days and weeks. Researchers invite respondents to the app by providing a unique study code. This provides access to questions, further instructions, media links and survey links. Studies using Moments can be deployed instantly, with flexibility regarding length of video response, duration of study and recruitment. The tool also offers automated analytics, enabling ongoing in-app engagement between researcher and respondent based on real-time insights.

Carruthers (pictured) comments: 'Video diary studies have long been a vital tool for qualitative researchers looking to understand the daily lives of consumers. Voxpopme Moments, the latest addition to our growing suite of video solutions, is designed to turn this tried and tested method into an agile solution. Moments will allow video diaries to be launched immediately and, when paired with our instant analytics, it will enable real-time analysis and engagement with respondents'.

Web site: www.voxpopme.com .