EdgiLife Debuts Tool for Organic Product Research

In the US, consumer engagement specialist EdgiLife has launched a tool called Rapid Test and Learn, to help CPG brands engage with and understand the natural and organic category.

The firm provides access to a community of more than 500,000 early adopters of natural and organic products, who subscribe to the Love With Food snack subscription box service. Community members are millennial women and mothers, who the company says are eager to discover products, experience them, and provide insight. The new Rapid Test and Learn platform taps into this community, to test new concepts, new products or boost brand awareness, while delivering data-driven insights.

EdgiLife founder and CEO Aihui Ong (pictured) comments: 'Consumers more than ever are now helping CPG companies drive strategy, innovation and product development. Marketers and innovators must connect and listen to a new special breed of consumers - the new influencers, the early adopters, and those that shape tastes, purchasing behavior and adoption. That's why we came up with a better solution that can help CPG companies test early, test often and get lightning fast feedback from consumers nationwide'.

Web site: www.edgilife.com .