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4SiGHT Hires Digital Qual Leader
Middle Eastern agency 4SiGHT has appointed former Evo Research and TNS researcher Prachi Dixit as Director, Consumer and Market Insights, Middle East and Africa.
 A qual specialist, she joins to lead the firm's Digital Qual offering, with more than sixteen years of experience from work in India, London and Middle East, for companies including JWT, Tata Group, as well as Evo and TNS. She has spent the last nine years in the Middle East, gaining experience in the FMCG, Auto, Travel, Technology, Government Entities, Finance and Media sectors.
4SiGHT has full service offices in the UAE and Saudi Arabia, and works across the MENA region. Its research solutions include eye tracking research and customized delivery solutions. MD Vidya Rayappa says of the latest arrival: 'We will benefit greatly with Prachi coming on board at 4SiGHT. Her strategic thinking and client engagement will further strengthen our position as a Trusted Advisor. 4SiGHT is one of the fastest growing research agencies in MENA region with ambitious growth plans. The management team at 4SiGHT feels that Prachi's experience will be of immense value in boosting 4SiGHT's growth'.
Web site: www.4sight-global.com .
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