Merkle Names Travel, Media and Entertainment GM

Data-driven CRM and performance marketing agency Merkle has appointed Anne-Marie Schaffer as General Manager of its Travel, Media & Entertainment practice.

Schaffer (pictured) joins with more than 25 years of experience. Most recently, she worked at PHD Media Worldwide as President of PHD West, overseeing the west coast offices in Los Angeles and San Francisco. Earlier, she was EVP of Media at Ignited, and she held senior roles at MEC, One Team Advertising and RPA.

In her new position, Schaffer will be responsible for establishing Merkle's strategic vision, and developing solutions to support the growth and needs of the company's clients in the travel, media, and entertainment sectors. Michael McLaren, Executive Global Group Director, comments: 'Anne-Marie is a tenacious and solutions-driven leader whose expertise in the media and entertainment landscape, along with her proven ability in managing strategic client relationships, will be a tremendous asset to us in this high-growth market. She is insightful about the forces of change sweeping through the industry and will bring a strong, strategic perspective to help address the challenges faced by our clients'.

Web site: www.merkleinc.com .