WPP Partners with Customer Data Firm Sitecore

WPP has partnered with customer experience management software company Sitecore, which offers tools for collecting customer data and real-time insights using machine learning.

Sitecore's Experience Platform manages content, supplies contextual intelligence, and automates targeted communications based on how customers have engaged with a brand across every channel. The new partnership extends Sitecore's relationship with eight WPP agencies (AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VMP and Wunderman), and creates a single team to work with Sitecore's product, sales and support teams to develop personalized customer experiences.

Scott Spirit, WPP's Chief Digital Officer, says the partnership enables WPP companies to provide businesses with the resources and support they need to connect with increasingly digital consumers. Mark Zablan, Chief Revenue Officer for Sitecore, adds: 'We're thrilled to be partnering with WPP to expand the number of brands that are using Sitecore technology to deliver a more personalized, contextual customer experience. Marketers and digital teams will greatly benefit from the expertise and capabilities the WPP-Sitecore Alliance now has to offer'.

Web sites: www.wpp.com and www.sitecore.net .