Exterion Adds Geo-Targeting Capability to London Buses

In the UK, Out-of-Home (OoH) advertising business Exterion Media has added digital signage on London buses, to display geo-targeted messages relevant to their location, including nearby landmarks and shops.

Exterion offers a wide-range of data tools promising relevant audiences to advertisers and engagement with consumers on the move. For the latest initiative, the firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the capital.

Sophie Pemberton, Strategy Director at Talon, says digital buses are a brand new digital channel which can deliver both broadcast and smart messaging. Dave King, MD at Exterion Media, adds: 'This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism and geo-targeting - offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel. I'd like to thank TfL, Go Ahead and Arriva for making this technically challenging proposition possible - a proposition that is ripe for future expansion'.

Web sites: www.exterionmedia.com and www.talonoutdoor.com .