Deitch Joins P2Sample to Continue 'Aggressive Growth'

In the US, technology-driven sample provider P2Sample has hired former Ipsos and NPD Group exec JD Deitch as Chief Revenue Officer.

P2Sample boasts an active panel of more than 25 million members, based in 150 countries. Clients can use fifty standard qualifications and hundreds of additional parameters to source appropriate respondents for any type of study, from ad hocs to in-home usage tests and trackers.

Deitch (pictured) joins after a brief spell as CEO of social media monitoring specialist Bakamo. He began as a research client in the financial services sector, then moved to The NPD Group, where he was Head of Research and Analytics in Europe. Later, he led global sample and panel operations at Ipsos, before serving as COO at DIY survey platform AYTM.

In his new role, Deitch will lead the sales, marketing and operations functions, helping to define P2's product strategy. CEO Mathijs de Jong comments: 'JD brings significant research and operating experience to our leadership team, along with a deep understanding of the disruptive role of technology and automation in the industry. Hiring leaders like JD will enable us to continue our aggressive global growth'.

Web site: www.p2sample.com .