JWT Buys Brazilian eCommerce Specialist Enext

WPP marcoms agency J. Walter Thompson has acquired a majority stake in Brazilian eCommerce and iCloud specialist E-Next Consultoria e Serviços de Internet (Enext). Terms of the deal were not disclosed.

Founded in 2008, São Paulo-based Enext helps clients understand which products are most relevant to consumers, analyse behavior and test key sales points. The firm also helps identify the best times to engage and target consumers based on buying behavior. Other services include consulting, CRM, conversion rate optimization, SEO and user experience analysis.

The firm employs 120 people, and for the calendar year 2016 had revenues were R$10.4m ($3.1m). WPP says the acquisition is part of its strategy of investing in faster growing sectors such as digital and eCommerce and 'important markets' like Brazil, where it generates revenues of more than $400m via almost 7,000 employees.

Web sites: www.wpp.com , www.jwt.com and www.enext.com.br .