Collaboration for Agricultural Specialists

Edinburgh-based agricultural intelligence firm Agbioinvestor has partnered with agricultural and animal health MR firm Kynetec to develop and market a new market strategy software platform, sigma Select.

The deal brings Kynetec's global agricultural MR data together with Agbioinvestor's top-down analysis and promises users 'the most in-depth ex-manufacturer market research available on the market', including market insights and trends at the regional, country, crop and active ingredient level, as well as market shares for leading manufacturers in each of these sectors. The product will also be available in Japanese and Chinese editions, and will be backed up by in-depth analyst support.

Agbioinvestor will also integrate sigma Select data into its Crop Protection Industry Report and Seed Trait Industry Report to provide data consistency across all products.

Garry Mabon, Partner at Agbioinvestor comments: 'Kynetec offers the most comprehensive farm gate market research in the crop protection and seeds industries via its sigma CP and sigma Seed products... sigma Select has been designed by Kynetec and Agbioinvestor's leading specialists with our valued clients in mind, and it represents a novel, exciting and powerful analytical tool which will enable users to effectively answer their questions in an intuitive way'. Warrick Steptoe, Director of Annual Trend Research at Kynetec, says the collaboration will 'introduce clients to a new use for a sub-set of our extensive sigma CP data' and adds: 'The team at Agbioinvestor are exceptional and we fully expect them to produce additional insights, bringing new benefits to both company's customers'.

Web sites: www.kynetec.com and www.agbioinvestor.com .