FUEL CYCLE Extends Audience Reach Via 'Panels' Launch

US-based MR and community intelligence platform provider FUEL CYCLE has launched a research sampling capability called Panels, giving clients access to a wider target audience to verify or augment insights derived from their own communities and customer base.

FUEL CYCLE, which used to be known as Passenger, provides a range of services from discussion boards and live chats to gamification and rewards management, along with recently launched geolocation capabilities. The new Panels feature is powered by sample marketplace Lucid, and enables marketers and researchers to query an audience of millions of registered individuals, outside existing customer communities. Users can further validate insights acquired within their community, while gathering intelligence from non-customers. In addition, the tool's 160 targeting points enable researchers to define the makeup of target audiences across demographics, psychographics, political affiliations and behavioral variables.

Rick Kelly (pictured), VP of Products, comments: 'The ability to augment research community insights with general population surveys provides a valuable way to understand the needs of both current and future customers. With tools like Panels, we're demonstrating our commitment to supporting modern market researchers in their quest for rapid, flexible, and continuous research'.

Web site: www.fuelcycle.com .