New Funds for UK Big Data Firm Hello Soda

Manchester, UK-based text and big data analytics firm Hello Soda has raised £5.5m in a round of funding, which it will use to continue its global growth plans.

Hello Soda employs a team of data scientists, engineers, psycholinguists, natural language processors and unstructured data analysts, who build software to deliver insights into consumers' digital footprints and behaviour. Last year, the firm opened an office in Austin, Texas, and it also has offices in Thailand and India.

The new investment has been led by NVM Private Equity's £4m investment, alongside an additional venture debt facility from Clydesdale and Yorkshire Bank's Growth Finance team. Hello Soda says the funds will also be used to raise the profile of its offerings in the ID verification, risk and personalisation verticals.

Founder and CEO James Blake (pictured), comments: 'NVM is a great cultural fit for us and it's fantastic to work with a team that truly shares our values and vision of a more inclusive digital world. Working with NVM will enable us to really ramp up our global growth to better support our existing and prospective clients and we're very excited to see the impact that our innovations will have'.

Web site: www.hellosoda.com .