Growth Funds for In-store Data Provider BeMyEye

Crowdsourced in-store data provider BeMyEye has raised $10.5m in a Series C round of financing, which it will use to accelerate its European expansion and scale the business globally.

The company, which is headquartered in the UK with offices in Italy, France and Spain, taps into consumer data gathered from more than 500,000 smartphone users shopping in large supermarkets, independent grocers and specialist stores. This is analysed and packaged giving insights to help clients optimise their field force activity and their go-to-market investments.

The latest funding has been led by new investor FII Tech Growth, with support from existing backers Nauta Capital, P101 Ventures and 360 Capital Partners. As well as geographical expansion, BeMyEye says the investment will support future M&A activity, following its takeover of French competitor LocalEyes last year, and its partnership with US in-store data provider Quri earlier in 2017.

CEO Luca Pagano (pictured) comments: 'FII Tech Growth's entry is a key step in the company's growth phase. We are facing an ever-growing demand from large international clients to enter new markets quickly. This funding will be used to accelerate the globalisation of our key products, while providing ever greater opportunities for the world's unskilled workforce to earn money in their spare time'.

Web site: www.bemyeye.com .