Hawley Takes Senior Panel Strategy Role at Lightspeed

In the US, WPP-owned digital data collection specialist Lightspeed has promoted Shaun Hawley to the role of SVP Global Supply, leading strategy for the firm's double opt-in panels and member services, while retaining her current healthcare role.

Hawley (pictured) joined in April as Director, Global Healthcare Panels, since when she has doubled the response rates of newly recruited physicians, and played an instrumental role in Lightspeed Health's ISO certifications. She previously worked for sampling automation provider Lucid as Global Panel Recruitment and Retention Manager, having held the same position at Hall & Partners before Lucid acquired its panel operations in 2016. Earlier, she held senior panel-related roles at Synovate and then Ipsos.

CEO Caroline Frankum said of the promotion: 'Shaun joined Lightspeed in April and in a short period has proven to be an ambitious leader with exceptional execution abilities. At a time when research panels are undergoing a genuine and unpredictable transformation, we are focused on strengthening our core assets with more tech-enabled and data driven inputs; Shaun, with a combination of vendor relations, operations, panel management and SaaS experience, is uniquely qualified to lead this effort'.

Web site: www.lightspeedresearch.com .