Havas and Hornsby Launch Insights Firm TRIPTK

In New York, marcoms giant Havas US has partnered with former Flamingo/Omnicom Managing Partner Sam Hornsby to launch a brand insight and culture consultancy called TRIPTK.

TRIPTK will offer insight into contemporary consumer behaviour via a cross-disciplinary team of researchers, strategists, semioticians, futurists and designers. Its capabilities include consumer, cultural and category market intelligence, trend understanding, innovation, ideation and brand strategy. The firm will also use 'social sciences, art, and literary theory and criticism' to develop and refine brands' core positioning and purpose.

Hornsby (pictured) becomes CEO of the new company with ten years of insight and brand strategy experience in the US, Europe and China. He previously co-led consumer and cultural insight agency Flamingo New York, which he joined in 2008 after completing the Accelerate intensive management program at its parent group Omnicom Group DAS. Earlier, he worked as a Business Analyst with Macmillan International.

Havas Creative US Chairman and CEO Paul Marobella comments: 'Our goal is to break tradition of what it means to be a creative network focused on partnering with today's modern CMO by developing and activating strategies in an ever-changing consumer culture. This insights offering takes our client strategies to new heights and puts more value on the qualitatively rooted skillset of problem solving, storytelling and interpretation'.

Web site: www.triptk.co .