Target Data Names VP of Digital Strategy

In Chicago, people-based marketing services firm Target Data has appointed Joseph Lavan as Vice President of Digital Strategy, leading the activation of client data in real-time.

Target Data's platform merges clients' first-party data with third-party household data to help them understand who their most valuable customers are. Modeling is used to identify prospect audiences which are then activated through cross-channel marketing campaigns, including direct mail, e-mail, programmatic display and mobile.

Lavan (pictured) joins from audience targeting specialist Netmining, where as VP of Data and Insights he was involved in real-time activation of datasets from both online and off-line sources. During more than eight years with the company, he helped develop a scoring engine to evaluate vast pools of audience data, measuring each consumer's interests and behaviour to weigh up their value in terms of specific advertising goals. Earlier, he held senior roles at social media app developer RockYou and AOL-owned behavioral targeting firm Tacoda.

In his new role, he reports to COO Marshall Gibbs, who comments: 'Joseph has been a leading practitioner working at the intersection of data-driven marketing, programmatic execution and leveraging first party data throughout his career. He will be strategically enhancing Target Data's digital execution capabilities, so we can continue to deliver the very best people-based targeted marketing programs across all forms of digital media'.

Web site: www.targetdatacorp.com .