Axciom and 4INFO in Location-based Targeting Deal

In the US, enterprise data and analytics company Acxiom has partnered with mobile ad targeting specialist 4INFO, to provide location-based audience segments for use in targeted digital campaigns.

4INFO offers historical location data from billions of data points seen on more than 300 million unique devices, then applies a deep learning process that finds location, device and app usage patterns to predict future visitation. 4INFO's 'Predictive Visitors' audience segments will now be combined with Acxiom consumer data and its omnichannel identity graph, to help marketers target consumers.

Rick Erwin, President of Acxiom Audience Solutions, says the new offering enables marketers to reach specific audiences across any connected device. Tim Jenkins, CEO of 4INFO, adds: 'By using 4INFO's predictive visitation information combined with demographic, purchase or propensity data from Acxiom, brands are equipped to deliver more relevant ads that will provide tangible benefits to consumers. The combination of our 'Privacy by Design' methodology and Acxiom's industry-leading ethical data use practices, ensures personally identifiable consumer information will be protected and removed in the process to create these audiences'.

Web sites: www.acxiom.com and www.4info.com .