comScore MRC Award Completes SIVT Set

comScore has achieved MRC accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration of mobile in-app traffic, completing its set of SIVT awards.

SIVT is defined by the MRC as 'traffic identified through advanced analytics, multipoint corroboration, human intervention - such as hijacked devices, ad tags, or creative; adware; malware; misappropriated content'.

comScore is already accredited for SIVT protection for campaigns across desktop and mobile web platforms.

comScore Chief Research Offices Josh Chasin says the firm's clients 'can now be assured that their ad campaigns running across any digital media channel has met the highest standard of approval for detection and removal of SIVT. This means greater transparency, accountability, and confidence that digital ad dollars are being well spent'.

MRC Executive Director and CEO George W. Ivie (pictured) says the latest award 'demonstrates comScore's commitment to keep pace with the rapidly evolving digital environment in this highly critical area'.

The company maintains a 'Third-Party Accreditation, Certification and Review Page': www.comscore.com/About-comScore/Third-Party-Review .