LRW Hires Chief Technical Officer

In Los Angeles, research and analytics firm LRW has appointed Joseph (Jp) Prindle as CTO, to help drive its innovation strategy.

LRW (Lieberman Research Worldwide) is a global top 25 agency established in 1973 and with offices in New York, Philadelphia, Chicago, Orange County and London, in addition to its LA headquarters.

Prindle was previously Chief Engineering Officer at risk management firm Praedicat Inc., where he built a cloud-based data analytics platform driving a probabilistic model for predicting future liability catastrophes. Prior to this he worked in leadership roles at Cooking.com and IBM. In his new role, he will lead the enhancement of the firm's tech-enabled research and marketing solutions, combining sophisticated data analytics with neuroscience.

Chairman and CEO Dave Sackman says of the hire: 'We're in the process of applying artificial intelligence - deep learning, neural networks and machine learning - to our business. We're not just automating systems and tasks, we're talking about applying AI to the true intellectual processes of market research consulting. Jp was hired to bring this vision to fruition. He has the experience as well as the business acumen to succeed'.

Web site: www.lrwonline.com .