NinthDecimal Launches Web Site-to-Store Attribution

Location data marketing platform NinthDecimal has launched a new feature for its off-line attribution platform, the Location Conversion Index (LCI), enabling retailers to link their web site initiatives to in-store foot traffic.

The LCI uses household-to-device matching, to link online and off-line data. The new 'Website LCI' delivers behavioral insights on shoppers who browse specific digital assets online, then make an in-store purchase. Users can compare different web properties, product categories and audience segments, to optimize their digital and web site strategies and increase site-to-store conversion rates.

Company President David Staas (pictured) comments: 'Understanding omni-channel shopping behavior has become critical to success for marketers. However, brands have limited visibility into this aspect of their consumers and how they shop. Using Website LCI to fill this blind spot gives them the insights they need to build holistic marketing strategies based on real-world KPIs'.

Web site: www.ninthdecimal.com .