4SIGHT Hires Former YouGov Director for MENA Expansion

Middle East-based full-service agency 4SiGHT has appointed former YouGov director Mir Ahmed Ali as Director Research and Client Service.

4SiGHT has full service offices in the UAE and Saudi Arabia, and offers eye tracking research and customized delivery solutions across the MENA region. Ahmed Ali (pictured) joins after nearly a decade at YouGov, where he latterly served as Associate Research Director, having previously been Research Manager of YouGovSiraj. Prior to this, he was a researcher at Synovate and Nielsen, having begun his career at the Pan Arab Research Center (PARC).

In his new role, he is tasked with strengthening the firm's presence in Saudi Arabia, with a specific focus on the Jeddah region. His responsibilities include new client / business development and management of existing clients, with involvement in all stages of the market research process. Managing Director Anand Nigam comments: 'We will benefit greatly with Mir's joining our Jeddah team. Mir's experience in Saudi Arabia will be of immense value in supporting our clients' insight requirements in Saudi Arabia'.

Web site: www.4sight-global.com .