New CEO for Data-Driven Ad Tech Firm Matomy

In Israel, data-driven ad technology company Matomy Media Group has appointed Liam Galin as Chief Executive Officer, succeeding Sagi Niri.

Last year, Matomy decided to move away from its online ad targeting services, to focus its resources on programmatic mobile and video advertising, and domain monetization. The firm now offers data-driven platforms for mobile, video, domain and e-mail advertising; along with customized performance and programmatic solutions supported by internal media capabilities, data analytics and optimization technology.

Galin (pictured) joins with a background in telecoms and advertising technology. He previously served as President and CEO of Flash Networks, before which he led RiT Technologies, and headed an R&D department in the 8200 intelligence unit of the Israel Defense Forces. According to a company statement, Galin will replace Niri 'following an orderly handover and smooth transition'.

Company Chairman Beit On says of the change: 'On behalf of the Board, I want to thank Sagi for his professional and personal dedication to Matomy, prior and during his tenure as our CEO. We are delighted that Liam is joining and are confident that his experience, knowledge, and strong track record will drive the business to greater success, especially as it moves to partner with large media and telecommunications companies, looking to capitalize Matomy's proprietary data driven assets'.

Web site: www.matomy.com .