Quantcast Expands into Seven New Asia-Pacific Markets

Audience measurement and digital advertising firm Quantcast has announced plans to offer its solutions in seven new markets across Asia - Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

Quantcast helps publishers to understand audiences and how content resonates with the consumers they want to attract; and helps marketers to understand online behavior and target ads. Headquartered in San Francisco, the firm employs more than 750 employees in 22 offices across eleven countries.

Through the expansion, clients in the seven new markets will be able to access Quantcast's live data insights drawn from more than 100 million online destinations. Andrew Double (pictured), Australia and New Zealand Managing Director, will be taking on an enlarged role to lead the company's growth in the Asia-Pacific region, while the expanded team will join Quantcast's existing engineering center in Singapore and be led by Sales Director for the Asian markets, Chris Scudder.

Commenting on the news, Double said: 'Since we launched in Australia and New Zealand three years ago, we've seen increasing demand from brands across Asia to grow by tapping into Quantcast's unique AI-driven targeting ability. I'm proud of the work the team has done so far, and I'm excited to bring our strong audience understanding to more brands as they seek to engage consumers in the region'.

Web site: www.quantcast.com .