New Funds for Voice App Interaction Analyst Pulse Labs

US start-up firm Pulse Labs, which analyses voice app interactions, has received a $2.5m round of funding for use in growing its business.

Launched last year by Abhishek Suthan (pictured), Dylan Zwick and Akansha Mehta, Pulse Labs combines live testing and data analysis, allowing voice app developers to see how consumers want to interact with their apps, and receive data about which prompts do and don't work. To date, the team has assisted in the launch of more than 20 Alexa skills, and it will be extending the product to Google Actions in the coming months.

New funding has been led by Madrona Venture Group, with participation from the Amazon Alexa Fund, Bezos Expeditions and Techstars Ventures. Suthan comments: 'Developing apps for voice is a significantly different process than app development on other platforms - as our interactions shift away from more traditional platforms and mediums, consumers have different expectations regarding how an app responds, and designers will need to understand this change. We're extremely happy to have the support of such a strong cohort of investors, and we'll be leveraging their help to build a world class team and product for the leading voice services, starting with Alexa'.

Web site: www.pulselabs.ai .