Cheung Joins ABN Impact in Hong Kong

Insight community specialist ABN Impact has appointed Ivy Cheung as an Executive Director in Hong Kong.

The firm was founded in 2010 and describes itself as the largest insight community specialist in Asia. The Hong Kong office was opened in the summer of 2012, simultaneously changing its name from ABN Research. Other locations are in Singapore, Shanghai, Bangkok, Jakarta and Seoul.

Cheung joins from Nielsen where she spent three and a half years as VP, Head of Consumer Insights. She was a Director of Synovate, where she worked for thirteen years from 1997, and in 2011 joined with former Synovate colleague Brendan Shair to launch ShairViews Research. She then worked as an independent consultant before joining Nielsen.

In her new role, she will help to support key insight community accounts, whilst further developing ABN's online and off-line qualitative research, and heading up the Qual team alongside Qualitative Director Eva Lai. She will work closely alongside fellow HK Executive Directors Larry Wu and Patrick Corr.

HK MD Scott Lee comments: 'We are really excited to welcome Ivy to the ABN Impact team. We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort of highly experienced insight professional who will help us continue the exciting journey we are on with our clients'. CEO Maz Amirahmadi adds: 'ABN... was founded by a group of friends who came together to create a new type of insight consultancy across Asia. We have been keen to bring Ivy 'back home' for a long time and it's great that the time was right now for both of us to make that happen!'

Web site: www.abnimpact.com .