LiveRamp Gains Visibility in New Acxiom Structure
US enterprise data company Acxiom has split its portfolio into two business units - customer data 'onboarding' specialist LiveRamp and Acxiom Marketing Solutions, which focuses on turning customer insights into engaging experiences.
Previously separate assets including IdentityLink, AbiliTec and the firm's TV integrations will now be consolidated in LiveRamp, creating what Acxiom describes as the world's first end-to-end identity platform for people-based marketing. LiveRamp's services will include data unification, augmentation and activation, to enable companies to connect, move and share data. The remaining Audience Solutions lines of business for data and data services will be combined with Marketing Services to create Acxiom Marketing Solutions, which will offer data management, data strategy, analytics and audience creation, to help clients use data to improve customer interactions.
James Arra and Anneka Gupta will continue to serve as co-Presidents of LiveRamp, and Rick Erwin and Dennis Self will serve as co-Presidents of Acxiom Marketing Solutions. All business unit presidents will continue to report to CEO Scott Howe (pictured), who comments: 'Aligning our structure with the way clients buy our products and services makes it easier to explore a greater range of opportunities for delivering value. In addition, the structure better positions each business to address distinct market trends and execute against its respective opportunity set'.
Web site: www.acxiom.com .